VOID NIGHTCLUB
Brand Design
Challenge
Design the branding for a nightclub that has a sleek, futuristic vibe. Assets will include a logo, color palette, and font system along with a specialty cocktail menu; branded collateral; website homepage, specialty cocktail menu page, and private events page; and a designed layout and interior.
Process
The process included research through moodboarding and establishing a target audience. By making use of a monochrome color palette, geometric typefaces, and a designed illustration of a spiral, a sleek, modern nightclub is created that has a sci-fi feel.
Specialty Cocktail Menu
LED Branded Coasters
Specialty Cocktail Menu
LED Branded Coasters
VOID Nightclub Website Homepage, Specialty Cocktail Menu Page, and Private Event Page
VOID Nightclub Website Homepage, Specialty Cocktail Menu Page, and Private Event Page
Result
The created brand identity is a futuristic nightclub that stays cohesive from its menu, website, and interior. By making use of bright pops of color in imagery and designed illustrations that resembles neon lights, the brand stays true to its sci-fi theming.
