Vesta
Brand Design
Challenge
Design the branding for a hotel that is located at Shadow Mountain Lake, Colorado. Assets will include a logo, color palette, and font system along with a designed business card, letterhead, and website homepage.
Process
The process included research to establish a target audience, trueline and tagline, core purpose, and voice and tone. Making use of a reassured and connected tone assisted in creating a brand that would provide a getaway for families to relax and bond while being surrounded by nature.
Challenge
Design the branding for a hotel that is located at Shadow Mountain Lake, Colorado. Assets will include a logo, color palette, and font system along with a designed business card, letterhead, and website homepage.
Process
The process included research to establish a target audience, trueline and tagline, core purpose, and voice and tone. Making use of a reassured and connected tone assisted in creating a brand that would provide a getaway for families to relax and bond while being surrounded by nature.
Business Card and Stationary
Website Homepage
Result
The created brand identity is a cohesively designed hotel that is centered around creating a relaxing environment where families can come together and be at ease.
