The Cuban Cafe

Brand Redesign

Challenge

Redesign the branding for an existing retail establishment. Assets include a new logo, color palette, and font system along with a designed menu, website, exterior signage, and additional media.

Process

The process included research to establish a target audience, trueline and tagline, and core purpose. The Cuban Cafe, a small cafe in downtown St. Augustine that serves traditional Cuban food and drink, was chosen. Cuban culture was used as inspiration for the redesign with Cuban tiles being the primary inspiration.

Challenge

Redesign the branding for an existing retail establishment. Assets include a new logo, color palette, and font system along with a designed menu, website, exterior signage, and additional media.

Process

The process included research to establish a target audience, trueline and tagline, and core purpose. The Cuban Cafe, a small cafe in downtown St. Augustine that serves traditional Cuban food and drink, was chosen. Cuban culture was used as inspiration for the redesign with Cuban tiles being the primary inspiration.