The Cuban Cafe
Brand and Interior Redesign
Challenge
Redesign the branding for an existing cafe and redesign the interior. Assets include a new logo, color palette, and font system along with a designed menu, website, exterior signage, cafe interior, and additional media.
Process
The process included research to establish a target audience, trueline and tagline, and core purpose. I chose The Cuban Cafe, a small cafe in downtown St. Augustine that serves traditional Cuban food and drink. I wanted to use Cuban culture as inspiration for my redesign, and chose Cuban tiles to be my primary inspiration.
Menu and Website Homepage
Exterior Signage
Interior Redesign
Additional Media
Result
The created brand identity and interior design makes for cohesive branding throughout the cafe.
