Camp Wai Lani
Rebrand and Environmental Design
Challenge
Rebrand and redesign an existing brand and wayfinding system. Assets will include a new logo, color palette, and font system along with a signage solution that will take a visitor from one point to another.
Process
The process included researching the existing brand and wayfinding system. Camp Wai Lani, a Hawaiian themed Girl Scout Camp located in Tarpon Springs, Florida, was chosen. Due to old branding, a very stereotypical version of Hawaiian culture was represented throughout the camp. For the new brand and wayfinding system a more natural depiction of Hawaiian culture is utilized by making use of wood and linocut textures.
Camp Entrance Signage
Primary Wayfinding Signage
Secondary Wayfinding Signage
Primary Building Signage
Campsite Signage
Cabin Signage
Result
The rebranding of Camp Wai Lani and its wayfinding system gives the brand a more natural and refreshing look. With textured illustrations and a pale yet tropical color palette, a more natural depiction of Hawaiian culture is achieved.
