No More
PSA Ad Campaign
Challenge
Design a social awareness campaign. Assets include a collection of three ads along with four different depictions of ad displays.
Process
The process included researching the brand that the PSA campaign would be based on and creating twenty-five thumbnail sketches. I chose No More, a foundation dedicated to ending domestic and sexual violence by increasing awareness, inspiring action, and fueling culture change. I wanted to create a set of ads that target the topic of domestic violence. The final collection of ads will have a sincere, blunt, and straight-forward tone and will attempt to express that not all forms of abuse are well known and that no one deserves to suffer in silence.
Informational Copy
If a person throws something at you, even if they miss and fail to hit you, that is still an act of physical abuse as the intention was there along with the act of intimidation.
Informational Copy
If a person hits something, even if they do not physically come in contact with you, that is still an act of physical abuse as the intention was there along with the act of intimidation.
Informational Copy
If a person throws and breaks a personal belonging, even if it physically does not come in contact with you, that is still an act of physical abuse as the intention was there along with the act of intimidation.
Traditional Media Collection
Interactive Media Collection
This interactive ad collection is intended to be viewed digitally within a web browser. Clicking within the circle (or anywhere on the ad) will change the ad visual to have the broken screen, wall, or phone along with the informational copy.
Digital Media Collection
This collection of digital media is intended to be viewed on Instagram stories and would be interacted with in a similar way to the interactive ad.
Digital Media Collection
This digital media collection would offer viewers a way to share their domestic violence stories. The stories shared would then be compiled into Instagram posts on the No More Instagram profile as an anonymous sharing of experiences with domestic violence and assault.
Result
The created collection of advertisements for No More encourages all viewers to educate themselves on the realities of domestic violence. Alongside this, these ads allow viewers and victims to shatter, smash, and break their silence and tell their stories to the world through an organization that can provide a safe environment.
