Oofos
Branded Ad Campaign
Challenge
Design a branded ad campaign. Assets include four different depictions of ad displays.
Process
The process included researching the chosen brand, interviewing members of the brand’s ad-specific target audience, and creating five scrap pages. I chose Oofos, a shoe brand that offers products for quick relief and comfort through supportive and highly cushioned shoes. I wanted to create a set of ads that depict the large range of products the brand offers alongside the feeling that accompanies wearing these shoes. The final collection of ads will have an earnest, playful, and encouraging tone in order to urge viewers to take part in the Ease Your Sole campaign’s site-wide sale and try out the shoes themselves.
Ad Collection
Traditional Media Collection
Digital Media Collection
This digital ad collection is intended to be viewed within a web browser. The respective sizing of each set of ads are 300x250px, 970x250px, and 300x600px.
Digital Media Collection
This digital media collection is intended to be viewed on Instagram stories. A single screen depicting the campaign logo would be shown and followed by the screen including the campaign’s tagline and message encouraging viewers to learn more.
Digital Media
This landing page would be where every depiction of the advertisement collection would lead to. By scanning the QR code in the traditional media collection, by clicking “Learn More” on the first digital media collection, and swiping up or clicking “Learn More” on the second digital media collection, the viewer would be directed to the Ease Your Sole campaign’s landing page. This landing page would inform the viewer that there is a 30% off site-wide sale on all Oofos products.
Result
The created collection of advertisements for Oofos encourages viewers to visit the brand’s website, learn more about the products they offer, and try out the shoes for themselves by making use of the Ease Your Sole sale.
